The festive season is one of the busiest times of the year for salons. Clients book appointments before the holidays, ask for gift ideas and want to look their best for parties and family dinners. Between the lights, the gift lists and the parties, a fresh lash or brow look feels like a small celebration of its own. This December Beauty Guide shows you where to focus your time, how to make your treatment menu easy to choose from, and which PE Cosmetics products fit naturally into your lash and brow services.
Plan your bookings before the rush
Start with your diary. Look at the weeks before the holidays and decide which days you want to keep for lash and brow treatments. Clients often plan their appointments around events, so offering clear time slots early in the month gives them time to book with confidence.
Send a short message to your regular clients a few weeks ahead. Mention the dates that are still open and remind them which treatment they had last time. A personal note like this is quick to write and easy for a client to answer.
Make your treatment menu easy to choose from
A clear menu helps clients decide without asking for advice at the desk. Group your lash and brow services together, give each treatment a plain name and note how long it takes. If you offer a starter package or a combined treatment, say exactly what it includes so the client knows what they are booking.
Check that your booking page shows the same names and prices as your printed or digital menu. Small differences can make a client hesitate. A consistent menu also saves time when you answer questions by phone or by message.
Recommend retail products that fit the treatment
Retail works best when it solves a problem the client has just noticed. After a lash appointment, for example, a client may want a mascara that suits their extensions. Recommend one product at a time, explain why it fits their routine, and let them decide.
Volume up Mascara for lash clients
The Volume up Mascara is water-based and oil-free, so it suits clients with lash extensions as well as those without. It is an easy product to mention at the end of a treatment. For salons that want a professional option, there is also a Volume up Mascara - Salon version.
Add brow lamination to your menu
Brow lamination gives clients a brushed-up, groomed look, and many people ask about it once they have seen the result. If you are thinking about adding it to your menu, a complete starter kit lets you begin with the supplies you need in one order, rather than choosing each product separately.
Starterkit Brow Lamination
The Starterkit Brow Lamination contains all the supplies for the treatment, including Lotion 1 and Lotion 2 in sachets from the Fast Setting system. It is designed for brow styling artists, lash and brow technicians and beauty salons that want to add brow styling treatments. PE Cosmetics also offers online training for brow lamination, so you can learn the technique before you offer it to clients.
Gift vouchers from your salon
PE Cosmetics does not sell gift vouchers, but your salon can offer them for its own treatments. A voucher gives a client a reason to book, and it is an easy idea to mention when a client pays or when they confirm an appointment.
Keep the details simple. Decide which treatments the voucher covers, how long it stays valid and how you will keep track of vouchers that are redeemed. Clear terms make it easier for both you and your client.
Use quiet weeks to build your skills
Not every week before the holidays will be full. When diary space opens up, use it to review your technique, practise a treatment you plan to offer or refresh your knowledge of the products you already use. Training that you complete in a calm period is easier to apply when the diary fills up again.
Keep a simple note of what went well with each client, such as the look they chose or the product they liked. This helps you recommend the right next step at their next visit, without relying on memory during a busy day.
Your December checklist
- Check your stock of retail products, including mascara and brow lamination supplies.
- Update your treatment menu and booking page so the names and details match.
- Write a short message for regular clients with your open dates.
- Decide how your salon will offer its own gift vouchers, if you choose to.
- Set aside a quiet afternoon to review your technique and product knowledge.
- Add a few festive touches to the salon, such as a small gift display or candles, so the visit feels like part of the season.
Keep the season calm and organised
December can feel rushed, but a plan helps. Set your bookings early, make your menu easy to read and recommend products where they fit the treatment. Clients notice when a salon feels prepared, and a calm, well-planned visit is something they remember.
